Glamrs is built on the pillars of trust, credibility, empathy and connective experiences that have been strengthened over the years with the help of relevant, inclusive and immersive content.

They aim to inspire individuality and self-empowerment in young women, giving them the freedom to make their own choices and  give them the liberty to sign a seal of approval while making beauty decisions.

Their choices, decisions and perspective should not be impaired by what the world perceives them to be, and Glamrs empowers them to make this paradigm shift in their lives by co-creating products, producing powerful yet heartfelt content and having non-judgemental conversations.