A recurring challenge in this role is finding the right imagery to match the vision–particularly when sourcing visuals that feel fresh, authentic and aligned with the NKM's aesthetic. When suitable images aren't readily available, I often build layered collages or combine multiple visual elements to craft original compositions. This requires a balance between visual experimentation and brand consistency, while also maintaining a strong narrative through design. These constraints often push me to think more creatively and resourcefully, helping shape a more distinct and intentional visual language for the brand.